（2013年9月5日 上海讯）安吉斯媒体今日宣布在中国成立其全新的数字媒体程序化交易平台——安纳特(Amnet)。作为安吉斯媒体在实时竞价广告服务上的全新拓展和延伸，安纳特的成立不仅强化了整个集团程序化交易运作的专业性，也将转变旗下各品牌为其客户进行数字媒体投资的方式 。

数字媒体的交易动态和趋势以及客户的需求正在不断变化，随着实时竞价资源中的广告供应量不断增加，如何做出正确判断为客户提供最佳投放效果也变得日趋便捷。基于数据科技和数据收集的精准支持，在了解消费者在线行为方面，实时竞价拥有过去无法比拟的优势和能力。消费者在线留下的“数字足迹”使得在过去难以大规模实现的可能——让最准确的广告在最准确的时间触及到最准确的消费者——成为了现实。

通过结合最佳的需求方平台技术（DSP）和安纳特领先市场的消费者洞察工具，安纳特能够购获高度精准的、一一对应到目标消费者的数字媒体，最大化实时竞价的优势。这将转变客户在国内的市场营销结果，使客户能够直接和消费者对话，建立产品或服务与消费者之间的直接互动。在此过程中，安纳特将会同时为品牌营销和效果营销两方面提供程序化购买的支持。

安吉斯媒体大中华区首席执行官李桂芬表示：“安纳特程序化交易平台的成立，在欧美市场已快速获得客户的认同与采用。安纳特在中国市场的推出，是安吉斯媒体集团的一项重要战略性投资，它将进一步强化安吉斯媒体在数字媒体与营销创新的领先地位，帮助客户在真正意义上触及到目标消费者，提高他们整体的营销和传播实效。“

安纳特中国董事总经理温道明表示：“随着中国的数字化广告环境不断发展，成立安纳特不仅显示了我们立志于推动业内真正意义上的有效受众购买，也让我们能更精准地锁定目标消费群，为客户提高媒体投放绩效，优化实时竞价。自今年五月起，安纳特已开始面向客户提供服务，积极推动这一广告形式在客户传播策略中的有效应用，同时我们也一直致力于同国内优质的需求方平台以及媒体合作伙伴，例如百度这一国内最大的搜索引擎，在多项数据驱使的广告技术上开展合作，以获取最佳的服务优势，为客户创造更大价值。”

安纳特首先将会在数字展示、移动和视频平台进行运作，但随着实时竞价日趋成熟之后将会持续扩大。目前安纳特在包括美国、英国和澳大利亚等在内的13个国家运营，并计划扩展到整个安吉斯媒体的全球网络。

-结束-

关于安吉斯媒体

安吉斯媒体是全球领先的媒体与数字营销沟通集团，其愿景为创新品牌沟通之道。立足旗下五个全球性品牌：凯络(Carat)、伟视捷(Vizeum)、安索帕(Isobar)、安布思沛(iProspect)及Posterscope，安吉斯媒体凭借其涵盖数字营销的创新沟通策略、媒介策划与购买、品牌追踪、社交媒体激活及市场营销分析在内的全方位沟通服务，帮助客户触达消费者，实现传播目标。总部位于伦敦的电通安吉斯网络负责安吉斯媒体在全球的运营，以及电通网络除日本外在全球其他地区的运营管理。www.aemedia.com

媒体垂询，请联系：

劳燕蓉

中国地区企业传播副总裁

安吉斯媒体集团 电话： （86 21）2419 3388分机1923

手机： （86）1860 1600 598

grace.lao@aemedia.com

杨佩蓉

中国地区公共关系经理

安吉斯媒体集团 电话： （86 21）2419 3388分机1879

手机： （86）1391 7968 436

Peirong.Yang@aemedia.com

Aegis Media launches Amnet China – Programmatic Trading Desk

Using Audience Data and Technology to Deliver Results

5 September 2013, Shanghai: Aegis Media has announced today the launch of Amnet China – a new digital media programmatic trading desk. Spearheaded as a brand new extension for Real Time Bidding (RTB) services, the establishment of Amnet will strengthen Aegis Media’s expertise in programmatic trading and transform the way it makes digital investments for its clients across the Group’s brands in China.

The dynamics of buying and selling digital media, together with client ambitions, are changing. With the ever increasing supply of real-time biddable inventory, it is easier to make the right choices to deliver the best results for clients. Real time insights provided through digital technology and data gathering now provide the ability and opportunity to understand consumers’ online behaviour better than ever before. Digital footprints allow the right ads to be delivered to the right people at the right time, which was previously difficult to do at scale in China.

Amnet maximises the opportunity this creates, by fusing the best demand side platform (DSP) technology with Amnet China owned market-leading insight tools, to buy highly-targeted, audience-specific digital media. This development will transform clients’ marketing results across China, allowing advertisers to speak directly to customers who are truly engaged with their products and services. Amnet will power programmatic trading across both performance and brand campaigns.

KF Lee, CEO Aegis Media China said: “Amnet as a programmatic trading desk has won quick recognition and wide application by our clients in Europe and America markets. The launch of Amnet in China is one of the key strategic investments for Aegis Media. It will further strengthen our market leadership in digital media and marketing innovation, and provide our clients real-time advertising capabilities so they can truly engage their targeted customers to improve their integrated marketing effectiveness.”

Lawrence Wan, Managing Director of Amnet China said: “Unveiling Amnet China reflects our drive to deliver true audience buying efficiency as the country evolves into a data-driven advertising environment. We are dedicated to providing our clients better performing media through stronger audience targeting, optimizing advertising in real-time. Since May this year, Amnet China has been working with clients and successfully integrated RTB services into their communication strategy. Meanwhile, we have been in unique collaboration with leading DSP and media partners such as Baidu, the biggest search engine in China, on numerous data-driven display technologies to maximize value for clients.”

Amnet will initially operate with digital display, mobile and video but will expand further as real-time trading becomes the norm. Amnet is up and running in the 13 countries including US, UK, and Australia with roll out plans across the Aegis Media Group globally.

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For further information contact:

Laura Green-Wilkinson

Corporate Communications

Aegis Media Asia Pacific

Tel: + +(65) 6501 3521

E: Laura.Green-Wilkinson@aemedia.com

Grace Lao

Corporate Communications

Aegis Media China

Tel: + (86 21) 2419 3388 ext. 1923

E: Grace.Lao@aemedia.com