用户定向数据的现况和未来（引自BCG咨询公司）| The Evolution of Online-User Data
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The gathering of online-user data is among the most exciting and controversial business issues of our time. It often brings up concerns about privacy, but it also presents extraordinary opportunities for personalized, one-to-one advertising. This article is the first in a series exploring the importance of personal data across different industries. It represents a joint effort of The Boston Consulting Group, Goldman Sachs, and BlueKai.
The Importance of User Data
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