信任的社会信号和口碑，已成为消费者购买决策的重要因素。现在，一组广告行业的企业家和广告老人已经适应了这种模式，发起了DMR指数，一个网上平台，评估科技公司广告机构和品牌。 解决了Adexchange界今天所面临的最大问题“透明性”。

简单的说就是各类Adexchange广告公司大众点评版

据外媒报道：美国顶尖广告人发起了广告科技公司指数DMRindex,从此行业有了点评，究竟哪个SSP，DMP好？又有哪些高科技小公司不错？大家说了算。

美国是一个绝对鼓励充份竞争的市场，如果有任何东西违背市场有效性的壁垒都会被打破，透明的东西资本主义最喜欢，因为价值才会浮现，资本才有判断，社会才会前进。

http://www.dmrindex.com/

发起人有 Partners on the site include Alec Andronikov, who started inFreeDA Free411, acquired by AT&T, as well as MoVoxx, acquired by MOTR; Gayle Meyers, former senior executive at ValueClick, who earlier in her career was part of team that took 24/7 Media public; Sean Finnegan, former CEO of IPG’s Geomentum, and prior president and chief digital officer at Starcom MediaVest Group, as well as Omnicom Media Group CEO; and Jessica Joines, former VP of new business development at Universal McCann, DDB and OMD.
Read more: http://www.mediapost.com/publications/article/171953/dmr-searchable-index-connects-advertisers-with-tec.html#ixzz1roDuZ4LJ